Born Learning is an extensive early education effort designed to provide parents and other caregivers with tips and advice on how to create quality learning opportunities to help young children prepare for school.
Imagine if every child had five years of education before kindergarten. That’s what United Way and it’s partners are promoting with Born Learning.
We know what happens in a child’s early years matters – for success in life and for school readiness. Yet many parents and caregivers don’t know exactly what actions to take to prepare young children for school, or feel like they don’t have time to do what’s needed.
United Way, the Ad Council and Civitas have formed an unprecedented partnership around bornlearning. This partnership brings together a nationwide community impact network with the nation’s preeminent public service advertiser and a top expert in parent outreach strategies and creative marketing around early childhood. Through advertising, parent education and community impact, bornlearning will help parents and caregivers take action to provide quality early learning opportunities for young children.
The reality is that children are learning constantly, right from birth. What they learn during those first five years depends on the experiences they have each and every day. This is our greatest challenge and our greatest opportunity.
bornlearning is built on three cornerstones: awareness, education, and action. It is necessary for parents and caregivers to realize the opportunities available each day to teach their children valuable lessons, without having to change their routine. bornlearning takes early learning research and translates it into activities and educational tools for parents and caregivers.
The educational materials for bornlearning are user-friendly and designed to help parents and caregivers understand how to prepare their children for school.
Early Childhood Development Video Series
 Laundromat30 second video - 1MB
Windows Media Player
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 ATM30 second video - 1MB
Windows Media Player
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 Piggies30 second video - 1MB
Windows Media Player
(for Spanish version - click here)
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 Supermarket30 second video - 1MB
Windows Media Player
(for Spanish version - click here)
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 Signs30 second video - 1MB
Windows Media Player
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Parent Tools
The Playbook For The Playbook in Spanish, click here
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Take this short quiz to test your knowledge about some of the things you can do to enhance your interactions with your infant.
For Are You Baby Smart in Spanish, click here
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When searching for a compatible caregiver for your child, leave no stone unturned. Refer to this checklist when visiting child care centers.
For Child Care Checklist in Spanish, click here
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For Meal Ideas for Young Children in Spanish, click here
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For Fun and Games with Songs in Spanish, click here |
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Sleep Diary
Keeping a sleep diary helps you get a clearer picture of your baby’s seemingly unpredictable and disorganized sleep habits.
For the Sleep Diary in Spanish, click here
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So often, families divide child care responsibilities along gender lines. The following hints are designed to help dads conquer their fears of the unknown and go where they’ve rarely gone before.
For Everyday Activities for Dad in Spanish, click here
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The following projects are perfect starting points for passing on your history and having fun with your grandchildren.
For Family History Projects in Spanish, click here
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Your Child @ Series
These documents highlight what is happening at different stages of your child's development.
| Your Child @ Birth (English) | Your Child @ Birth (Spanish) |
| Your Child @ 2 Months (English) | Your Child @ 2 Months (Spanish) |
| Your Child @ 4-6 Months (English) | Your Child @ 4-6 Months (Spanish) |
| Your Child @ 6-12 Months (English) | Your Child @ 6-12 Months (Spanish) |
| Your Child @ 12-18 Months (English) | Your Child @ 12-18 Months (Spanish) |
| Your Child @ 18-24 Months (English) | Your Child @ 18-24 Months (Spanish) |
| Your Child @ 24-36 Months (English) | Your Child @24-36 Months (Spanish) |
| Your Child @ 3 Years (English) | Your Child @ 3 Years (Spanish) |
| Your Child @ 4 Years (English) | Your Child @ 4 Years (Spanish) |
| Your Child @ 5 Years (English) | Your Child @ 5 Years (Spanish) |
Understanding Children
Fact Sheets
Recipes for Learning
Friends, Family & Neighor Brochure
Friends, Family & Neighbor Brochure
Kids Basics
Series of Nine Cards providing quick facts and recommended action steps:
For Spanish Version of Kid Basics, click here
5 Key Ideas Posters
This poster highlights key messages about creating a nurturing environment for a young child, which is the key to early learning. This is ideal for child care centers.
Grocery Store Tip Pads
Born Learning Movies
Dads Club
Reading together is more than just the words and pictures, it’s about time spent with your child.
Gone Fishing
The world is filled with words and signs. Reading them aloud helps a child make sense of the world around him.
Grandma's Horse
It doesn’t take books to share the fun of a story! Sharing stories is a great way to spend time with your child.
National Website
United Way of America is partnering with the Ad Council and Civitas to create this innovative public engagement campaign.